It has been great news for the Korean Tourism Organisation (KTO) for it has been announced as the ‘Preferred Destination Partner’ for the Olympic gold-medal winning, GB Taekwondo for 2014. The year-long partnership will see KTO run a number of initiatives throughout the next year, starting with a presence at the inaugural World Taekwondo Grand Prix at Manchester Central between 13-15th December. The event, which will see 250 of the world’s top athletes compete for valuable qualification points ahead of Rio 2016, will be used by KTO to launch a unique sports package that will take holiday-makers to places of sporting interest across Korea, including the T1 Stadium (the world’s first taekwondo specific complex), reported gbtaekwondo.co.uk.
Ramy Salameh, PR Manager of the Korea Tourism Organisation said: “As ‘preferred destination partner’ we open a new chapter to an already long-standing relationship with GB Taekwondo. Korea’s national sport has grown to new heights in the UK thanks to London 2012 successes. Korea will open a new Taekwondo Park in 2014, which has already attracted interest from sports tour operators and will enable sports fans to visit the ‘home of Taekwondo”.
As Preferred Destination Partners KTO will run a number of joint promotions with the Manchester-based team in 2014; including utilizing athlete appearances to promote the launch of the T1 Stadium in Korea, offering travel promotions to GB Taekwondo’s database and further integration across GB Taekwondo communications.
Steve Flynn, GB Taekwondo Operations Director, commented: “We’re delighted to announce the Korean Tourism Organisation as our ‘Preferred Destination Partner’ for 2014. They have been really supportive of us over the years so we’re looking forward to further promoting Korea and its new purpose-built Taekwondo Park as a tourist destination to an ever growing taekwondo audience in the UK”